I Am Natural Store was founded in Brisbane, Australia in 2009 with a mission to provide an eclectic blend of luxury entwined with natural and organic. Our focus has always been to unearth superior quality and absolute luxury in the organic and natural beauty world, so we can all lavish ourselves in the very best beauty products while following a healthy lifestyle. I Am Natural Store brings you the crème de la crème in natural beauty products that have that touch of luxury, all hand-selected, tested, and curated by us. And it takes a special brand to fit all the criteria we set up. It must first of all be effective, it must be 100% natural or organic, it must have absolutely no chemical nasties and it must be beautifully presented, and most importantly smell and feel divine.