Made in Vancouver, Canada
“Somebody recently said to me, that because it's organic it's good for you, and it doesn't matter if it doesn't work as well as the mainstream stuff - I intend to change their mind.” Sasha Plavsic
ILIA Beauty was founded by the inspiration to create a connection between organic beauty and contemporary fashion. Our skin is our largest organ, and can absorb just about anything we put to its surface. ILIA is formulated with this in mind.
The ethical-sustainable approach embodied in our products, are filled with up to 85% certified organic bio-active botanicals that nourish and rejuvenate the skin.
With nothing to hide, we look forward to growing our brand, and inspire those who have been looking for something alive, pure and new to the world of beauty.
It took several chemists and many samples to reach the vision I had in mind. The trial and error process was similar to a roller coaster ride, where the obstacles presenting themselves made me wonder if what I wanted was even possible?
The vision was simple, but it was important that each step carried a level of ethical responsibility, one that included all parts in the making of this product. From the packaging, to the origin of pure ingredients, each phase was analyzed and investigated down to its roots while monitored through all stages of production.
I became quite familiar with the Environmental Working Group‘s database, which acts as an online encyclopedia for ingredients found in cosmetics. The range of products listed continue to be a great help in designing ILIA’s non-toxic, organic formulas.
Choosing a name was interesting and fell into the family tree. At the turn of the last century, my Great Grandfather Ilia, designed exclusive shoe styles for women in Europe under the boutique name, Paris Fashion Shoe House - tres chic indeed. He had a knack for trends, taste and amazing detail, something I had to consider repeatedly while embarking on this new path. Ilia also took the time to nurture each client relationship, a value I believe is of the utmost importance. Through his inspiration the spirit of ILIA lives on.
As the French would say, there is a slight double entendre (second meaning) to the name. “Il y a” in French translates to “there is,” which can further itself to “what there is, there is.” A saying I’ve also found beautiful in its purity.
Striving for a pure product, led to the signing of The Compact for Safe Cosmetics; an organization that supports the global production of safe health and beauty products for women, consumers and the environment. In January 2011, ILIA Cosmetics Inc. joined over 1,100 companies in making this commitment.
I now know that a natural cosmetic brand can be filled with organic goodness, packaged with class, and perform above the rest. I hope to inspire those who have been looking for something similar, and believe in the possibility of something better.
Founder, ILIA Beauty