USING OUR 15+ YEARS EXPERIENCE, WE INVESTIGATE EVERY PRODUCT'S INGREDIENT LIST SO YOU DON'T HAVE TO. IF IT'S NOT CLEAN, WE DON'T STOCK IT. GREENWASHING BE GONE!
We understand beauty is all about YOU. What you eat, how you feel, your mood, your environment, your relationships, your life, and of course, your beauty regime. At I Am Natural Store (IANS) you will find an eclectic collection of the world’s finest, contemporary organic and natural brands… thoroughly modern yet highly ethical brands that have a date with destiny to become household names in beauty, wellbeing and personal care.